About Us

Small things considered

So the story goes. Guy meets girl. Guy + Girl = Babies. Babies and parents long for stylish clothes. Mom and Dad launch swank retail boutique. Yoga moms flock. And good taste is ensured for yet another generation. Stop us if you’ve heard this one.

But here’s what’s different about small concept™, this most modern of boutiques for the junior set: It’s a shop where you’ll find yourself saying “what a great idea!” at least three times per visit. A place where very busy Moms can create very now nurseries. A place that will search East Gibipp and back for the exact size baby tee in the exact color you need. A boutique that finally gets it right.

Thoughts that count

All according to plan, says owners Chuck and Kelley (also known as Dad and Mom to their two squirts at home). Our biggest goal? “Making lots of people happy.” We think it’s easy. Whether it’s helping you find your peanut’s first cool outfit or landing the best gift at your sister’s shower, around here, the small things have a way of turning into the very biggest ones.

Welcome. We’re glad you're here.